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There is a new mandated security measure to prevent stolen credit cards to be used in your business. Learn what this mandate by Visa and Mastercard is to protect yourself from fraud.
If you plan on accepting credit card or debit card transactions in your business this year you should be fully aware of the pending October 2015 deadline to update your POS machines to EMV chip ready solutions or be prepared to pay the piper.
So what is happening in October? The major credit card companies are shifting the liability of fraudulent charges over to you the merchant unless you install EMV secure technology to accept payments through major card brands such as Visa and MasterCard.EMV technology is not new, matter of fact merchants have been using it in both Europe and Canada for several years now. When the technology was first implemented fraudulent transaction rates on card present payments dropped substantially overnight due to the fact that the upgraded POS machine use a chip and pin program similar to how you would process a debit card transaction right now.
The new EMV cards that are being issued by banks and major card companies contain an embedded microchip that stores customer data. To complete a transaction the consumer would place the bank card into a slot located on the new updated POS machine and then use a pin number to complete the transaction. The new machines would not be reading the magnetic strip on the side but the embedded computer chip inside the new credit and debit cards.
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